Marketing with Repeating Patterns Can Be Very Effective

Marketing a business has become more and more challenging as advertising opportunities are choked full of brands and logos. One of the more innovative ways to ensure that people can’t help but see a brand name is through the use of a step and repeat banner. Printed to sizes that rise above the heads of the representatives utilizing them, these banners become marketing focal points by showcasing a pattern of repeating logos or brand names that remain visible regardless of what is located in front of them.

Getting Noticed Can be Easy

Step and Repeat banners are effective tools purely due to the number of times a company’s logo, brand name, and iconography is repeated on the piece. Laid out in an attractive and eye-catching design by the print shop, viewers will find it hard to ignore the information comprising the overall pattern. These banners are large enough that they essentially create a promotional wall that can be used as a backdrop at conventions, for photo opportunities during special events, or as a movable billboard at trade shows.

Sizing is Virtually Limitless

There are several types of large-scaled step and repeat promotional pieces that marketing teams utilize, but only the banner can be cut to a custom size. This is useful because the purchaser isn’t tied down to specific sizes like all of the other marketing requires. If a customer wants a banner printed to cover the entire length of a convention space then it won’t be a problem, companies like Chicago Signs & Printing have the capability to make this happen.

Easy to Assemble

Many customers think that erecting the banner is going to be a challenge, but quickly find that the process is quite simple to perform. Most print shops provide detailed instructions on their easy to assemble frames which are generally comprised of either a series of interlocking poles or units that effortlessly unfold. The banners are then attached to these frames in a variety of ways depending on the specific style that was purchased. This can include the use of Velcro, zippers, pole pockets, or cable suspension, all of which require minimal skill to control.